Beautiful Drinks GmbH wants you to be familiar with how information is collected, used and disclosed by us. In this Privacy Policy, we explain our practices related to information that we collect:

  • Through websites operated by us from which you access this Privacy Policy (the “Websites“),
  • through our social media pages and applications, which can be found on Facebook and Instagram (collectively, our “Social Media Pages“),
  • about the software applications we make available for use on or with computers and mobile devices (the “Apps“); and
  • via email messages in HTML format that we send to you that reference this Privacy Policy.

Together, we refer to these offerings as our “Services.


Personal information” means information that identifies you as a natural person or relates to an identifiable natural person

  • Gender
  • First name and surname
  • Title
  • E-Mail
  • Phone
  • Postal address (including billing and shipping address)
  • Payment data

Collection of Personal Information

We and our service providers collect personal information in several ways, including:

  • Through the services
    • We collect personal information through our services, for example, when you register on our websites, sign up for a newsletter, or make payments through our service providers.
  • From other sources
    • We obtain your personal information from other sources, for example, publicly available databases

We need to collect personal information to provide the services you request. If you do not provide the requested information, we may not be able to provide the services. If you provide personal information of others to us or our service providers in connection with the Services, you represent and warrant that you are authorized to do so and to permit us to use the information in accordance with this privacy policy.

Use of personal information

We and our service providers use personal information for legitimate business purposes, including:

    • Providing the functionality of the services and fulfilling your requests.
      • To respond to your inquiries and fulfill your requests
      • We will perform these activities to administer our contractual relationship with you and/or to comply with a legal obligation.

We will perform these activities to administer our contractual relationship with you and/or to comply with a legal obligation.

    • Provide newsletters and/or other informational materials and facilitate sharing via social media.
      • To send newsletters or other mails with information about our company, our services, new products and other news about our company.
      • To facilitate the functionality of sharing via social media you want to use.

We will carry out this activity with your consent or if we have a legitimate interest.

    • Analysis of personal information for the development of our services.
      • To analyze or predict the preferences of our users to create aggregate trend reports about how our digital content is used so that we can improve our services.
      • To better understand you so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests.

We will carry out this activity with your consent or if we have a legitimate interest.

  • Aggregation and/or anonymization of personal information.
    • We may aggregate and/or anonymize Personal Information so that it is no longer considered Personal Information. We do this to generate other data for our use, which we can use and disclose for any purpose.
    • Meeting our business objectives.
      • In connection with audits to verify that our internal processes are operating as intended and are in compliance with legal, regulatory, or contractual obligations;
      • For fraud and security monitoring purposes, such as detecting and defending against cyberattacks or attempted identity theft;
      • To determine the effectiveness of our advertising campaigns so that we can tailor our campaigns to the needs and interests of our users; and
      • To operate and grow our business, for example, to understand which parts of our services are of greatest interest to our users so that we can focus our energy on meeting our users’ interests;

We carry out these activities to manage our contractual relationship with you, to comply with a legal obligation and/or because we have a legitimate interest.

Disclosure of personal information

We disclose personal information:

  • To third party service providers to facilitate the services provided to us.
    • This may include providers of services such as payment services, website hosting, data analytics, information technology and related infrastructure provision, customer service, email delivery and other services.
  • By using the Services, you may choose to disclose personal information.
    • In guest books, in chats, on profile pages, in blogs and other services through which you can post information and content. Please note that any information you post or disclose through these Services will be made public and may be available to other users and the general public.
    • By sharing via social media. When you link your services account to your social media account, you will share information with your friends linked to your social media account, with other users, and with your social media account provider. By doing so, you authorize us to support the sharing of information and you understand that the use of shared information is subject to the social media provider’s privacy policy.

Other uses and disclosures

We will also use and disclose your personal information when necessary or appropriate, in particular when we have a legal obligation or legitimate interest to do so:

  • To comply with applicable laws and regulations.
    • This may include laws outside your country of residence.
  • To cooperate with public bodies and government agencies.
    • To respond to an inquiry or to provide information that we believe is relevant
    • These authorities may also be located outside your country of residence.
  • On cooperation with law enforcement agencies.
    • For example, to respond to law enforcement inquiries or requests, or to provide information that we believe is relevant.
  • Due to other legal bases.
    • To enforce our terms and conditions and
    • To protect our rights, privacy, safety or property and/or the property of our affiliates, you or others.
  • In connection with a sale or business transaction.
    • We have a legitimate interest in disclosing or transferring your Personal Information to third parties in the event of a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or a portion of the Company, any assets or stock (including in connection with bankruptcy or similar proceedings). Such third parties may include, for example, an acquiring company and its consultants.


Other information” means information that does not reveal your specific identity or that does not relate directly to an identifiable natural person

  • Browser and device information
  • App usage data
  • Information collected via cookies, pixel tags and other technologies
  • Demographic information and other information you provide that does not reveal your specific identity
  • Information that has been aggregated in such a way that it no longer reveals your specific identity

If we are required by applicable law to treat other information as personal information, then we may use and disclose it for the purposes for which we use and disclose personal information as explained in this policy.

Collection of other information

We and our service providers may collect Other Information in a variety of ways, such as:

  • Via your browser or device:
    • Certain information is collected by most browsers or automatically about your device, such as your Media Access Control (MAC) address, the type of computer you use (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, and the name and version of the services (such as the app) you use. We use this information to ensure that the services are functioning properly.
  • Use of cookies and similar techniques
    • Cookies are information stored directly on the computer you are using. Cookies allow the collection of information such as browser type, time spent on the services, pages visited, language settings and other traffic data. We and our service providers use the information for security purposes, to facilitate navigation, to display information more effectively, and to personalize your experience. We also collect statistical information about the use of the services to continuously improve their design and functionality, to understand how they are used, and to help us resolve problems with the services. If you do not want information collected through cookies, most browsers give you the option to automatically reject cookies or to reject or accept a cookie (or cookies) from a particular website. You are also welcome to visit for more information. However, if you do not accept cookies, this may cause disadvantages for you when using our services.
    • Pixel tags (also referred to as web beacons and clear GIFs) may also be used to, among other things, track the actions of users of the services (including email recipients), measure the success of our advertising campaigns, and compile statistics about use of the Services and response rates.
    • This website uses Google Analytics and Google Firebase, analytics services provided by Google Inc. (“Google”) for our web and app offerings. Google uses cookies and other technologies to track your user behavior on our offers. Cookies are text files that are stored on your terminal device and enable an evaluation of your use of our websites. The information collected by the cookie is usually transferred to a Google server in the USA and stored there. However, due to the activation of IP anonymization on these websites, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the U.S. and shortened there.This data transfer is based on a corresponding EU-US Privacy Shield certification by Google, which can be viewed at the following address: On our behalf, Google will use this information for the purpose of evaluating your use of our offerings, compiling reports on app and website activity, and providing other services relating to app and website activity and internet usage. The IP address transmitted by your browser in the context of Google is not merged with other data from Google. You can find more information on the terms of use and data protection with regard to Google Analytics at, respectively, and with regard to Google Firebase at The use of Google Analytics or Google Firebase is based on our legitimate interest in a demand-oriented design and statistical analysis of our offers (Art. 6 para. 1 lit. f DSGVO).You may refuse the use of cookies by selecting the appropriate settings on your browser software or mobile device, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link:
  • Google Tag Manager
    • This website uses Google Tag Manager. Google Tag Manager is a solution that allows marketers to manage website tags through one interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not collect any personal data. The tool takes care of triggering other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this remains in place for all tracking tags implemented with Google Tag Manager.
  • Facebook Custom Audiences via the pixel process
    • This website uses the “Custom Audiences through Websites” function of Facebook Inc. and Facebook Ireland Ltd. (“Facebook”). As a result, you may be shown interest-based advertisements (“Facebook ads”) when visiting the Facebook social network or other websites that also use the method. Our interest in doing so is to show you advertising that is of interest to you in order to make our website more interesting for you. In addition, we can use this function to track whether you were redirected to our website after clicking on one of our ads on Facebook, and thus evaluate the effectiveness of our ads.Due to the marketing tools used, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of Facebook Custom Audiences, Facebook receives the information that you have accessed the corresponding web page of our website or clicked on an ad from us. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, there is a possibility that the provider will learn and store your IP address and other identifiers.Deactivating the “Facebook Custom Audiences” function is here and for logged in users under For more information on data processing by Facebook, please contact
  • Hotjar
    • This website uses Hotjar to better understand your needs and optimize the experience on this website. Using Hotjar’s technology, we get a better understanding of our users’ experiences and preferences (e.g., how much time users spend on which pages, which links they click), and this helps us tailor our offering to our users’ feedback. Hotjar works with cookies and other technologies to collect information about the behavior of our users and about their terminal devices (in particular, IP address of the device (collected and stored only in anonymized form), screen size, device type (unique device identifiers), information about the browser used, location (country only), language preferred to view our website). Hotjar stores this information in a pseudonymized user profile. The information is not merged with any other data about individual users, neither by Hotjar nor by us. For more information, please see Hotjar’s privacy policy here. You can object to the storage of a user profile and information about your visit to our website by Hotjar, as well as to the setting of Hotjar tracking cookies on other websites, by clicking on this opt-out link.

Uses and disclosures Other information

We may use and disclose other information for any purpose unless we are required to do otherwise by applicable law. In some cases, we may link other information to personal information. If we do, we will use the linked information as if it were personal information for as long as it is linked.


We strive to use appropriate organizational, technical and administrative measures to protect personal information within our organization. Unfortunately, it cannot be guaranteed that a data transmission or data storage system is one hundred percent secure. If you have any reason to believe that your contact with us is no longer secure, please let us know immediately using the “Contact Us” section below.


Your choices regarding our use and disclosure of your personal information

We offer you choices regarding our use and disclosure of your personal information for promotional purposes. You can unsubscribe:

  • From receiving electronic communications from us: If you do not wish to receive promotional emails from us in the future, you may opt-out by contacting us at

We will try to accommodate your request(s) as soon as practical. Please note that we may still send you important administrative communications from which you cannot opt out, even if you opt out of receiving advertising-related emails.

How to change, delete and obtain information about your personal information

If you would like to make a request to review, correct, update, remove, restrict or delete personal information, object to the processing of personal information, or obtain an electronic copy of your personal information for the purpose of transferring it to another entity (to the extent you are entitled to this right of data portability under applicable law), you may contact us as described in the “Contact Us ” section below.

We will respond to your request in accordance with applicable law.

Clearly indicate in your request which personal information you would like to have changed or if you would like your personal information removed from our database. For your protection, we can only respond to requests related to the personal information associated with the particular email address through which you send us your request, and we may need to verify your identity first before we begin processing your request. We will try to respond to your request as soon as practical.


We retain personal information for as long as is necessary or permissible in light of the purpose(s) for which it was collected and in accordance with applicable law.

The criteria used to determine our retention period include:

  • The period of time over which we have an ongoing contractual relationship with you and provide the services to you (for example, as long as you have an account with us or continue to use the services);
  • Whether there is a legal obligation to which we are subject (for example, some laws require us to retain records of your transactions for a certain period of time before we can delete them) or
  • Whether retention is advisable in light of our legal position (for example, with respect to relevant statutes of limitations, litigation, or regulatory investigations).


This privacy policy does not apply to, and we are not responsible for, the privacy, information, or other practices of any third party, including any third party that operates a website or service to which the services link. The inclusion of a link in our services does not imply our endorsement or that of our affiliates of the linked site or service.

In addition, we are not responsible for the information collection, use and disclosure or security policies or practices of other companies such as Facebook, Apple, Google, Microsoft, RIM or other app developers, app providers, social media platform providers, operating system providers, mobile network operators or device manufacturers, including the personal information you submit to other companies through or in connection with the Apps and our social media sites.


The services are not intended for individuals under the age of eighteen (18), and we do not knowingly collect personal information from individuals under 18.


Your personal information may be stored and processed in any country in which we employ service providers. By using the services, you acknowledge that your information may be transferred to countries outside your country of residence, including the United States, which may have data protection laws that differ from those in your country.

Some of the non-EEA countries are considered by the European Commission to have an adequate level of protection in line with EEA standards (the full list of these countries can be found here. For transfers out of the EEA to countries not considered appropriate by the European Commission, we have put in place appropriate measures, such as the standard contractual clauses adopted by the European Commission, to protect your Personal Information. Visit for more information and to obtain a copy of these measures, if applicable.


The “LAST UPDATE” legend at the end of this privacy policy indicates when this privacy policy was last updated. Changes will be effective when we post the revised privacy policy on the services. Your use of the services after these changes means that you accept the revised privacy policy.


Beautiful Drinks GmbH, Raabestr 1, 10405 Berlin is the company responsible for the collection, use and disclosure of your Personal Information under this Privacy Policy.

If you have any questions about this privacy policy, please contact us at:

Address: Raabestr. 1. 10405 Berlin

Because communications via email are not always secure, do not include your credit card or other sensitive information in your emails to us.


You may also file a complaint with a data protection authority in your country or region, or where a suspected violation of applicable data protection laws is taking place. list of data protection authorities can be found here.

LAST UPDATE: 10.03.2020